The 22 Immutable Laws Of Branding

Paperback

$16.24

THE 22 IMMUTABLE LAWS OF BRANDING

Description & Features:
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today;s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world;s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

Dimensions : 12.6 x 1.8 x 19.4 cm

ISBN: 0787721883050, 9781861976055

Number of Pages: 192

Publication Date: 2000-04-03

Legal Disclaimer: Product images are for illustrative purposes only. Images/packaging/ labels may vary from time to time due to changes made by the manufacturer's manufacturing batch and location.

Made with care

Great value

Elegant design

Quality materials

This product is crafted with quality materials to ensure durability and performance. Designed with your convenience in mind, it seamlessly fits into your everyday life.

We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.

We are committed to ensuring a positive shopping experience for all our customers. If for any reason you wish to return an item, we invite you to reach out to our team for assistance, and we will evaluate every return request with care and consideration.