{"product_id":"reality-check-the-irreverent-guide-to-outsmarting-outmanaging-and-outmarketing-your-competition","title":"Reality Check: The Irreverent Guide To Outsmarting, Outmanaging, And Outmarketing Your Competition","description":"\u003ch2\u003e\u003cstrong\u003eReality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eDescription \u0026amp; Features:\u003c\/strong\u003e\u003cbr\u003eMore uncommon common sense from the bestselling author of The Art of the Start.\u003cbr\u003e\u003cbr\u003eIn Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.\u003cbr\u003e\u003cbr\u003eFor nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.\u003cbr\u003e\u003cbr\u003eNow, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:\u003cbr\u003e\u003cbr\u003e• How to get a standing ovation\u003cbr\u003e• The art of schmoozing\u003cbr\u003e• How to create a community\u003cbr\u003e• The top ten lies of entrepreneurs\u003cbr\u003e• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask\u003cbr\u003e\u003cbr\u003eProvocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDimensions :\u003c\/strong\u003e 16.5 x 3.8 x 23.5 cm\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781591842231\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 474\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 2008-10-30\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRelease Date:\u003c\/strong\u003e 2008-10-30\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eLegal Disclaimer:\u003c\/strong\u003e Product images are for illustrative purposes only. Images\/packaging\/ labels may vary from time to time due to changes made by the manufacturer's manufacturing batch and location. \u003c\/p\u003e","brand":"Dista","offers":[{"title":"Hardcover","offer_id":49611617075439,"sku":"1591842239","price":26.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/5177\/2399\/files\/81e_ULlGn-L.jpg?v=1780045669","url":"https:\/\/5ncjz1-5s.myshopify.com\/products\/reality-check-the-irreverent-guide-to-outsmarting-outmanaging-and-outmarketing-your-competition","provider":"Zkart","version":"1.0","type":"link"}